What impact has there been on the way in which the audience now consume the media products/texts involved in your case study? How does it differ from what went before? Consider (SHEP)
Instead of record companies being the promoter, artists can no produce their own music and upload it upon the internet. From this they can gain feedback and also get their music heard.
Youtube allows videos of artists to be uploaded
Myspace promotes music and can be downloaded for whatever use the audience wants.
Facebook allows artists to get music to a large audience as facebook is available in several countries
Times have changed. Previously music had to be distributed by record companies as artists did not have enough financial support and fan base to become famous. However, now music can easily be uploaded upon the internet and can be viewed and heard by millions of people without having to find a record company to distribute their music.
Tuesday, 25 January 2011
Task 1
Record companies setting rules.
To please the top four record labels—Warner, Universal Music Group, Sony BMG Music Entertainment and EMI Music— YouTube was required to make a less revenue orientated deal. The major labels demanded YouTube pay for the right to have their content on the website.
Who controls youtube
November 2006, YouTube gained so much popularity and received so many visitors that Google Inc bought out the website. According to YouTube’s company profile on crunchbase.com Google payed 1.65 billion USD to be the parent company of YouTube.com.
What youtubes about.
YouTube pushes the concept of interactivity so that the audience become the producers, thus the trademarked tag ‘Broadcast Yourself’.
Myspace- owned by Rupert Murdoch
To please the top four record labels—Warner, Universal Music Group, Sony BMG Music Entertainment and EMI Music— YouTube was required to make a less revenue orientated deal. The major labels demanded YouTube pay for the right to have their content on the website.
Who controls youtube
November 2006, YouTube gained so much popularity and received so many visitors that Google Inc bought out the website. According to YouTube’s company profile on crunchbase.com Google payed 1.65 billion USD to be the parent company of YouTube.com.
What youtubes about.
YouTube pushes the concept of interactivity so that the audience become the producers, thus the trademarked tag ‘Broadcast Yourself’.
Myspace- owned by Rupert Murdoch
Sunday, 23 January 2011
Theories
Hegemony- the dominance or leadership of one social group or nation over others.
'subordinated groups accept the ideas, values and readership of dominant groups' - Strinati 1995
Cultural imperialism- 'western Nations dominate the media around the world which in return effects on third world culture by imposing them western views and therefore destroying narrative culture' - Schiller, H.J (1973) communication and cultural domination
Globalisation- ''Globalisation' is often portrayed as a positive force which is unifying widely different societies, integrating them into a 'global village' and enriching all in the process.'
Web 2.0 - ' The second generation of the web, which enables people with no specialised technical knowledge to create their own websites, to self publish, create and upload.' - O'Riley
Marxism - Marxism wiki - 'Marxism is a particular political philosophy, economic and sociological world view based upon a materialistic interpretation of history'.
Pluralism - Wordnet.com - ' A social organisation in which diversity of racial or religious or ethnic or cultural groups is tolerated'.
Past conalisation - Wiki - 'Post modern intellectual discourse that consists of reactions to and analysis of the cultural legacy of conalism'.
Ownership and control - ' Legal title to a resource, good or commodity. Control means the ability to determine how a resource, good or commodity is used'.
Regulation - ' regulation is the control of the media by rules'
Censorship - 'The use of the media to control freedom of expression'.
The impact of new and digital media on the promotion of music artists.
Texts -
Youtube
MySpace
Facebook
'subordinated groups accept the ideas, values and readership of dominant groups' - Strinati 1995
Cultural imperialism- 'western Nations dominate the media around the world which in return effects on third world culture by imposing them western views and therefore destroying narrative culture' - Schiller, H.J (1973) communication and cultural domination
Globalisation- ''Globalisation' is often portrayed as a positive force which is unifying widely different societies, integrating them into a 'global village' and enriching all in the process.'
Web 2.0 - ' The second generation of the web, which enables people with no specialised technical knowledge to create their own websites, to self publish, create and upload.' - O'Riley
Marxism - Marxism wiki - 'Marxism is a particular political philosophy, economic and sociological world view based upon a materialistic interpretation of history'.
Pluralism - Wordnet.com - ' A social organisation in which diversity of racial or religious or ethnic or cultural groups is tolerated'.
Past conalisation - Wiki - 'Post modern intellectual discourse that consists of reactions to and analysis of the cultural legacy of conalism'.
Ownership and control - ' Legal title to a resource, good or commodity. Control means the ability to determine how a resource, good or commodity is used'.
Regulation - ' regulation is the control of the media by rules'
Censorship - 'The use of the media to control freedom of expression'.
The impact of new and digital media on the promotion of music artists.
Texts -
Youtube
MySpace
Tuesday, 7 December 2010
Saturday, 4 December 2010
UGC
a. What is meant by the term ‘citizen journalist’?
The term 'citizen journalist' means news being generated by ‘ordinary people,’.
b. What was one of the first examples of news being generated by ‘ordinary people’?
Rodney King LA police brutality.
c. List some of the formats for participation that are now offered by news organisations.
message boards, chat rooms, Q&A, polls, have your says, and blogs with comments enabled.
d. What is one of the main differences between professionally shot footage and that taken first-hand (UGC)?
first-hand view, rather than professionally shot footage from behind police lines, is often more hard-hitting and emotive.
e. What is a gatekeeper?
A gatekeeper decides what is and isn’t news, and what will and won’t be broadcast?
f. How has the role of a gatekeeper changed?
Groups who had little access to self-representation before, such as youth groups, low income groups, and various minority groups may, through citizen journalism, begin to find that they too have a voice.
g. What is one of the primary concerns held by journalists over the rise of UGC?
The loss of jobs and more ugc content.
Tuesday, 23 November 2010
Q9
Does the representation of your group vary in texts from different cultures and from different institutions in different countries (do they perhaps offer an alternative or oppositional representation)? If so why may this be the case? If not, why not?
Q8
Now consider the issues of consumption by an audience and production (e.g. supply and demand). Other than political reasons, why might it be that such representations exist?
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