essay

‘Digital media have in many ways, changed how we consumer media products’ who do you think benefits most- audience or producers?

The media has been evolving from many decades changing everyday consumption of media products. Since the beginning of the new millennium there has been a boom in the development of technology which has allowed the audience of media products to become more in control of the consumption of the media.

Some features that have been put forward in today’s society are uploading self composed music or audience creating their own content becoming ‘citizen journalists’ without the hassle of music companies or editors. The introduction of Smartphone’s such as Apple’s iPhone and also of its tablet computer the iPad has changed the consumption of media products therefore effecting both producers and consumers.

Therefore in this essay I will discuss how the change in technology in the 21st century has changed the way we now consume media products and also focus on who is most benefited from this, the consumers or producers.

Before the new millennium there were two primary ways of accessing media texts, this was done through the print and broadcast medium by the establishment of newspapers/magazines, radio stations and television stations. The 21st century brought the public the internet, first established in 1992 however, becoming established in the new millennium. Alongside this the development of the speed we receive material on the internet changed as broadband was discovered. This meant that audiences could receive texts at faster speeds.

The development of the internet has allowed a new medium to establish, e-media. Also to add the previous mediums print and broadcast have been futher developed by new technologies. The development of digital media has therefore lead to a decline in several areas within the two mediums.
The print medium has had several changes within itself such as newspapers now becoming online as companies have no created sites which allows consumers to view texts on their computers, laptop or handheld devices. Also the introduction of Apple iPhone and the iPad has led newspaper companies for example the guardian, to create an application for its consumers to recive news upon their iPhones or iPads for a one of fee for £4.99.