What impact has there been on the way in which the audience now consume the media products/texts involved in your case study? How does it differ from what went before? Consider (SHEP)
Instead of record companies being the promoter, artists can no produce their own music and upload it upon the internet. From this they can gain feedback and also get their music heard.
Youtube allows videos of artists to be uploaded
Myspace promotes music and can be downloaded for whatever use the audience wants.
Facebook allows artists to get music to a large audience as facebook is available in several countries
Times have changed. Previously music had to be distributed by record companies as artists did not have enough financial support and fan base to become famous. However, now music can easily be uploaded upon the internet and can be viewed and heard by millions of people without having to find a record company to distribute their music.
Tuesday 25 January 2011
Task 1
Record companies setting rules.
To please the top four record labels—Warner, Universal Music Group, Sony BMG Music Entertainment and EMI Music— YouTube was required to make a less revenue orientated deal. The major labels demanded YouTube pay for the right to have their content on the website.
Who controls youtube
November 2006, YouTube gained so much popularity and received so many visitors that Google Inc bought out the website. According to YouTube’s company profile on crunchbase.com Google payed 1.65 billion USD to be the parent company of YouTube.com.
What youtubes about.
YouTube pushes the concept of interactivity so that the audience become the producers, thus the trademarked tag ‘Broadcast Yourself’.
Myspace- owned by Rupert Murdoch
To please the top four record labels—Warner, Universal Music Group, Sony BMG Music Entertainment and EMI Music— YouTube was required to make a less revenue orientated deal. The major labels demanded YouTube pay for the right to have their content on the website.
Who controls youtube
November 2006, YouTube gained so much popularity and received so many visitors that Google Inc bought out the website. According to YouTube’s company profile on crunchbase.com Google payed 1.65 billion USD to be the parent company of YouTube.com.
What youtubes about.
YouTube pushes the concept of interactivity so that the audience become the producers, thus the trademarked tag ‘Broadcast Yourself’.
Myspace- owned by Rupert Murdoch
Sunday 23 January 2011
Theories
Hegemony- the dominance or leadership of one social group or nation over others.
'subordinated groups accept the ideas, values and readership of dominant groups' - Strinati 1995
Cultural imperialism- 'western Nations dominate the media around the world which in return effects on third world culture by imposing them western views and therefore destroying narrative culture' - Schiller, H.J (1973) communication and cultural domination
Globalisation- ''Globalisation' is often portrayed as a positive force which is unifying widely different societies, integrating them into a 'global village' and enriching all in the process.'
Web 2.0 - ' The second generation of the web, which enables people with no specialised technical knowledge to create their own websites, to self publish, create and upload.' - O'Riley
Marxism - Marxism wiki - 'Marxism is a particular political philosophy, economic and sociological world view based upon a materialistic interpretation of history'.
Pluralism - Wordnet.com - ' A social organisation in which diversity of racial or religious or ethnic or cultural groups is tolerated'.
Past conalisation - Wiki - 'Post modern intellectual discourse that consists of reactions to and analysis of the cultural legacy of conalism'.
Ownership and control - ' Legal title to a resource, good or commodity. Control means the ability to determine how a resource, good or commodity is used'.
Regulation - ' regulation is the control of the media by rules'
Censorship - 'The use of the media to control freedom of expression'.
The impact of new and digital media on the promotion of music artists.
Texts -
Youtube
MySpace
Facebook
'subordinated groups accept the ideas, values and readership of dominant groups' - Strinati 1995
Cultural imperialism- 'western Nations dominate the media around the world which in return effects on third world culture by imposing them western views and therefore destroying narrative culture' - Schiller, H.J (1973) communication and cultural domination
Globalisation- ''Globalisation' is often portrayed as a positive force which is unifying widely different societies, integrating them into a 'global village' and enriching all in the process.'
Web 2.0 - ' The second generation of the web, which enables people with no specialised technical knowledge to create their own websites, to self publish, create and upload.' - O'Riley
Marxism - Marxism wiki - 'Marxism is a particular political philosophy, economic and sociological world view based upon a materialistic interpretation of history'.
Pluralism - Wordnet.com - ' A social organisation in which diversity of racial or religious or ethnic or cultural groups is tolerated'.
Past conalisation - Wiki - 'Post modern intellectual discourse that consists of reactions to and analysis of the cultural legacy of conalism'.
Ownership and control - ' Legal title to a resource, good or commodity. Control means the ability to determine how a resource, good or commodity is used'.
Regulation - ' regulation is the control of the media by rules'
Censorship - 'The use of the media to control freedom of expression'.
The impact of new and digital media on the promotion of music artists.
Texts -
Youtube
MySpace
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