Record companies setting rules.
To please the top four record labels—Warner, Universal Music Group, Sony BMG Music Entertainment and EMI Music— YouTube was required to make a less revenue orientated deal. The major labels demanded YouTube pay for the right to have their content on the website.
Who controls youtube
November 2006, YouTube gained so much popularity and received so many visitors that Google Inc bought out the website. According to YouTube’s company profile on crunchbase.com Google payed 1.65 billion USD to be the parent company of YouTube.com.
What youtubes about.
YouTube pushes the concept of interactivity so that the audience become the producers, thus the trademarked tag ‘Broadcast Yourself’.
Myspace- owned by Rupert Murdoch
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