Adverts

Female.

Positive
I believe that this is a positive representation of females as normally within the 60's females wouldn't be associated with business and working in mainstream areas. This image has not subordinated females under men as you can see in the image the female is in power and by using a red coat it connotes that she has power and also considering her mode of address she seems to be elegant.

Negative

This image is very derogatory towards woman as it has a sterotypical representation of a female used to within the kitchen for cleaning and food. Where this image is selling clingfilm it is directly aimed as females as in the 60's females were suboridinated and sterotypically classified situated in the kitchen. The image provides a negative representation as the image has a female being subordinated as the male in the image is watching her and has postioned behind her which connotes that he contorls her and has power over.

Intresting